SG News (Straits Times)

Coronavirus: New Zealanders see red over surging cauliflower prices

By June 23, 2020 No Comments
People wearing face masks leave a supermarket in Wellington on March 24, 2020.

People wearing face masks leave a supermarket in Wellington on March 24, 2020.

WELLINGTON (AFP) – The coronavirus pandemic has upended life for billions, but New Zealanders tolerating strict lockdown laws have drawn the line at surging cauliflower prices and are demanding the government act.

New Zealand authorities monitoring price gouging amid the global health crisis have been flooded with complaints about the cost of the humble vegetable.

Rather than profiteering from soaring demand for face masks and cleaning products, or even alcohol and cigarettes, Kiwi retailers stand accused of dirty tactics in the vegetable aisle.

Prime Minister Jacinda Ardern launched a reporting service called Price Watch on Monday (March 30) which she said received almost 1,000 e-mails in its first day of operation.

“The most common complaint was… the high price of cauliflower, with some e-mails quoting NZ$13 (S$11) each,” she told reporters on Wednesday.

“Prices of hand sanitiser, bread, meat, face masks and garlic also featured.

“I want to say to people that we are taking these complaints seriously.”

Statistics New Zealand’s website has cauliflower pricing information going back more than a decade, showing the vegetable cost about NZ$4 at the end of last year.

North Island supermarket owner Sagar Patel last week revealed that officials had questioned him about the price of his cauliflowers, which are a seasonal item.


Mr Patel denied any wrongdoing and said high-volume items such as bread would make more sense for profit gouging.

“Our sales for cauliflower represents less than 0.01 per cent of our weekly turnover, why would we try to price gouge on an item that is so insignificant to our business?” he told the New Zealand Herald.


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